Greetings. I am Julia Velcheva-Lutak, perfumer, blogger and founder of BY VELCHEVA brand. Perfumery is my passion! It’s an art that inspires me every day and one I sincerely wish to share with you.

My journey began with a deep love for aesthetics and the desire to create unique scents that convey emotions and memories. Through my fragrances, I aim to offer unforgettable and heartfelt experiences. I’m truly grateful to the more than 6 million followers who support me on social media and all those who visit this website. Your trust means the world to me. Every fragrance, post, and project is created to inspire you to express yourself and embrace your uniqueness.

BY VELCHEVA is a brand specializing in signature fragrances and exclusive olfactory solutions for homes, businesses, and commercial spaces.

With love,

Julia